PROPUESTA DE ELABORACIÓN DE UN PLAN DE MARKETING PARA LA EMPRESA BOMBASTIC S.A. REPRESENTANTE PARA EL ECUADOR DE LA MARCA DE LUBRICANTES Y ADITIVOS ALEMANES LIQUI MOLY, UBICADA EN LA CIUDAD DE SANTIAGO DE GUAYAQUIL, PARA EL AÑO 2024.

dc.contributor.author	PESANTES BARRIGA ELVIS ARTURO
dc.date.accessioned	2024-04-19T00:07:43Z
dc.date.available	2024-04-19T00:07:43Z
dc.date.issued	2023-08-08
dc.description.abstract	This project aims to implement a strategic marketing campaign for Liqui Moly, with the goal of improving its sales in the automotive maintenance market. It is concluded that an appropriate marketing strategy can have a positive impact on the brand perception and demand for its products. The Ecuadorian market for lubricants and additives presents growth opportunities, and it is recommended to understand the needs of customers and offer suitable solutions. The importance of a pricing strategy based on quality and performance, supported by promotions and specialized advertising, is emphasized. Furthermore, promoting the brand through advertising in specialized media, participating in industry events, and sponsoring sports activities is recommended. The evaluated project has demonstrated feasibility and profitability based on financial indicators, confirming its financial viability.
dc.identifier.uri	https://dspace.humane.edu.ec/handle/123456789/19
dc.language.iso	es
dc.publisher
dc.relation.ispartofseries	V-EC-10-13
dc.title	PROPUESTA DE ELABORACIÓN DE UN PLAN DE MARKETING PARA LA EMPRESA BOMBASTIC S.A. REPRESENTANTE PARA EL ECUADOR DE LA MARCA DE LUBRICANTES Y ADITIVOS ALEMANES LIQUI MOLY, UBICADA EN LA CIUDAD DE SANTIAGO DE GUAYAQUIL, PARA EL AÑO 2024.
dc.type	Other

Now showing 1 - 1 of 1

Now showing 1 - 1 of 1